Datarock Detail New Album ‘Media Consumption Pyramid’, Air “Rabbit Hole”

Datarock Detail New Album 'Media Consumption Pyramid', Air "Rabbit Hole"

Norwegian post-punk/art rock/indie dance band Datarock have revealed details of their upcoming new album ‘Media Consumption Pyramid‘ and have aired their new single/video “Rabbit Hole“.

Set to arrive on September 29 through YAP Records, the 11-track album brings together seven members of the core Datarock “collective” who have all been part of the band at one time or another, but never together at the same time. Pre-order your copy here.

Media Consumption Pyramid is an eclectic collection of tracks dancing to the beat of our insatiable, undiscerning appetite for digital consumption – but it’s also a celebration of the fact that we got the entire original gang to come out to play (both in the studio and on stage) on top of solo careers, PHDs, taking care of kids and being grown-ups”, mastermind and frontman Fredrik Saroea says proudly. “That’s me on guitar and vocals, both Ketil Mosnes & Thomas Larssen on bass, Stig Narve Brunstad & Kjetil Møster on keys, and Øyvind Solheim & Tarjei Strøm on drums and percussion.”

Recorded at YAP HQ in Bergen (Norway) & Toolshed in London, 8 of the 11 new songs were mixed by The Chemical Brothers’ five-time Grammy-winning co-producer Steve Dub (New Order, Depeche Mode, Orbital, Primal Scream) in Liverpool, 2 by two-time Grammy-winning producer Mark Rankin (Adele, Harry Styles, Bloc Party, Weezer) in Los Angeles, and 1 by drum & bass legend TeeBee in Bergen (Norway). The album was mastered by legend Mike Marsh (Björk, Massive Attack, Depeche Mode, Calvin Harris) in Exmouth, Devon.

Check out the album’s tracklist and watch the video for “Rabbit Hole“, below.

Datarock ‘Media Consumption Pyramid’ Tracklist:

  1. Armadillo Pt. II
  2. Heart Shaped Circle
  3. Metaverse
  4. Rabbit Hole
  5. DiscoBedience
  6. Tick Tock
  7. Video Store
  8. Aeon Flux
  9. Digital Life
  10. Double Vision (Physical media bonus track)
  11. Armadillo Pt. I