Orange County-based indie pop/soft rock/alt duo Double Wish have dropped the video for “Blue Dream Baby”, the third single lifted from their debut EP Light Split Sparkle, released back in March via Hit the North Records.
Directed by Ed Diven coming inspired by ‘90s visual culture, the video was shot on a Sony DCR-PC 100, referencing the work of alt-rock acts such as The Smashing Pumpkins and The Breeders.
“Researching these older music videos from the ‘90s was a ton of fun. There’s a simplicity and straightforwardness to them that I came to really appreciate and wanted to emulate in the video for ‘Blue Dream Baby.’ Sometimes big-budget productions can feel a bit divorced from the actual emotional spirit of a song, and I wanted to create imagery that felt as emotionally honest as the song does.”
Without following a clear script, Diven’s video captures a hazy homemade intimacy without resorting to excessive visual ornamentation. Utilizing slow shutter footage and atmospheric spotlights, the video conjures impressions of a nighttime dream or hallucination, emphasizing the band’s psychedelic pop sound.
Watch the video below and get the EP here.
Double Wish makes dark-sunshine-pop. Multi-instrumentalists Philippe Andre and Adam Sabolick have weaved in and out of different musical projects throughout the Los Angeles region since 2007. In 2020 bedroom demos became studio recordings and so Double Wish began.
True to this mantra, Light Split Sparkle bears delightful melodies and twinkling sunshine-pop jams, pairing these notions with existential and introspective thoughts from Sabolick on relationships with one another and also with himself.