Ives Electric Shares Music Video For “Raw”

Ives Electric Shares Music Video For "Raw"

London, UK singer, composer, producer and multi-instrumentalist Ives Electric has shared the video for his newest single “Raw“.

The song, mastered by industry legend John Davis (Led Zeppelin, U2, Blur), came out last week (Sept 30). Get it here.

Involved in the music industry for many years, Ives Electric formed his first bands at a young age. Working and composing for publishers and record labels, he also became a regular in London’s live music club scene.  With family living overseas, he spent some time in the US, during that time he became acquainted with a wide range of musical genres, styles, venues, and trends, from underground punk clubs in Manhattan to cutting-edge rock sounds on Sunset Strip.

His musical style which blurs the lines between Indie Rock, Alternative, Post Punk and Dark Wave quickly attracted the attention of Radio, Press and online Media with its unique twist after the release of his debut single “Poetry” in the first quarter of 2022. Following a string of studio sessions including the prestigious Abbey Road Studios in London, “Poetry” was mastered by industry legend John Davis (Led Zeppelin, U2, Blur etc) at Metropolis Studios just as “Raw”. 

“RAW” lays down a grooving mix of subtly punching percussion and bright, riff-focused guitar work, lifted by his compelling vocal work that delivers captivating melodic leads.

Watch the video below.

Ives Electric “Raw”