London psych pop band Never Never Man have returned with their new single “Break The Cycle“, alongside an accompanying music video.
The song “a journey into psychedelic dream pop” will be out on October 7 through Catch 21 Records and is their first new music since the release of their 2020 album ‘Division‘ .
Breaking the Cycle is a commentary on getting stuck in a destructive loop of your own making. Dreamy lead vocals from Esther Brill Paffard wash over the Fripp-style guitar licks and bass from Gavin Bowers who also produced the single, rounded off with waves of Oliver Andrews Poly 800 and the groove provided by Julien Beghain for a modern take on the 70s pop song.
The video, directed by Jamie Riseborough, riffs on 70s advertising and with its tongue firmly in cheek, skewers false advertising and the sinister side of repetition.
Watch/listen below.
Never Never Man bring their brand of Scuzzy noise pop out of the warehouses and to the masses. With a sound reminiscent of classic 60s pop group vocals sat on top of shoegaze guitars and also clever drums (picture the Beatles fronting Sonic Youth) this is something for ever class and creed to enjoy.
