London psych pop band Never Never Man have returned with their new single “Break The Cycle“, alongside an accompanying music video.
The song will be out on October 7 through Catch 21 Records and is their first new music since the release of their 2020 album ‘Division‘ .
A journey into psychedelic dream pop recorded in house by the band, Breaking the Cycle is a commentary on getting stuck in a destructive loop of your own making. It’s actually harder to break the cycle than it looks and we all get caught up in it. Repetitive looping sounds reflect these musings on repeating behaviour patterns.
Dreamy lead vocals from Esther Brill Paffard wash over the Fripp-style guitar licks and bass from Gavin Bowers who also produced the single, rounded off with waves of Oliver Andrews Poly 800 and the groove provided by Julien Beghain for a modern take on the 70s pop song.
The video by Jamie Riseborough riffs on 70s advertising and with its tongue firmly in cheek, skewers false advertising and the sinister side of repetition.