Soft Riot Shares “It Never Takes Long To Say No” Music Video

Soft Riot Shares "It Never Takes Long To Say No" Music Video

Glasgow-based synth pop/electronic/minimal/dark wave musician Soft Riot (Jack Duckworth aka JJD) has shared visuals for “It Never Takes Long To Say No”.

The track features on his latest album ‘No.‘, released in August via Possession Records/Wave Tension Records. Get your copy here if you haven’t already.

Of the video, Duckworth says:

“This is the third video I’ve created in relation to the recently released No. album. The video preceding this for the track ‘Linked Between Two Minds’ was one that took a lot of planning, storyboarding, shooting and editing to do — the most I’ve done for any video so far, so coming to this new video I wanted to do something that was more impulsive and instinctual that could be assembled at a rate closer to the speed of what my mind was thinking.

“I was looking for something that could act more as visual or texture and work with the energy in any augmented physical space it would be watched in — abstract and stylized but without being too anonymous. I shot all of the footage in record time. Then from there just started hacking it up, mulching it and rendering it through my own visual filter which is by far the process I’m most interested in — and the most fun. And doing all that I still retain an attentive eye so the details were being covered so in the end it looks convincing, at least to me.”

I also wanted to showcase the lyrics to this track, which I feel are some of the most colorful I’ve written for any track off of the album,” Duckworth adds.

The look of the video very much ties into my own style that I’ve been messing with for years. It’s a balance between spontaneity and craft as well as keeping amount of time I spent on it down to a minimum so I could construct it all together before the momentum was gone. Plus, after doing many videos for this project over the years I’m finding that spending hours and hours editing video of myself is becoming increasingly bizarre and perhaps even psychotic!

Overall it’s a very fast, glitchy video and not suitable to those sensitive to quickly moving images. Likely I’ll be trying a very different approach stylistically next time to try something different.”

Watch it below.

Soft Riot “It Never Takes Long To Say No”
No. Tracklisting:
  1. Linked Between Two Minds
  2. Crashing Into Tomorrow
  3. It Never Takes Long To Say No
  4. Shouldering
  5. When It Comes On Strong
  6. Wishing You Were Wrong
  7. Just A Vapour
  8. A Spade Is Played Again
  9. Won’t Fade Out