The 23s Air New Single/Video “Fake”

The 23s Air New Single/Video "Fake"
The 23s “Fake”

Sheffield indie/alternative band The 23s have aired their new single “Fake,” and its accompanying video.

Comprised of Rob Cohen, Tom Taylor and Rob Gurruchaga, The 23’s have driven, melodic indie pop arrangements with analog synthesizers and also synth guitars.

The band’s sound is already evolving, as they spent lockdown in the UK writing 100’s of demos. ‘Never be the same’ was the first single from their ‘release one song a month’ project, which will become their debut double album over the next 23 months, featuring genre flipping anthems, showcasing a vision for modern times in the new post Covid world.

The song is out today, June 23 via Channel 23 Records. The band previously released “Slaves”, “The Doctor Is My Dealer“ and “1984”.

Get the track here and watch the video below.

The 23s are a band for modern times, with feelings of fear and anxiety, the songwriting has very intimate and melancholic moments through the lyricism while musically connecting to the feelings listeners can relate to in the 2020s.

Artistically, the band pulls influences from a variety of artists. these include producers like Trevor Horn and musical artists such as: David Bowie, Peter Gabriel, Blaqk Audio, Gary Numan, The Beatles, Depeche Mode, The Cure, Talk Talk, Oasis, Ultravox, Echo & the Bunnymen and Thomas Dolby.