Belgian indie rock/ alt powerhouse SONS have aired their new single “Do My Thing” and its accompanying video.
The track serves as the first new music from their upcoming new album Hallo, set for release later this year. Get it here.
With the prospect of broadening their musical territory for the follow up to 2022’s Sweet Boy, the band contacted Dave McCracken. Known for shaping the groove of dEUS classic The Architect, the British producer has an impressive resume having worked with Stone Roses’ frontman Ian Brown, A$AP Rocky, Beyoncé and Depeche Mode amongst many others. McCracken loved the band’s new demos and, after having made several trips to their hometown to help whip the songs into shape, invited them to record in London.
SONS absorbed his skills and knowledge. “He took us completely out of our comfort zone,” says singer/guitarist Robin Borghgraef. “Do My Thing” is based on an unforgettable night out with McCracken and is the fastest-written song written for the record. “It’s about enjoying the moment and just doing your own thing. Sometimes our songs are self-explanatory”, laughs Robin.
“Working with SONS was like working with the power rangers. Each one with a unique skill,” adds an enthused McCracken, “When they morph together, they turn into the ninja storm megazord!”
Watch the Ralf Demesmaeker-directed video below.
SONS made a name for themselves in Benelux with their debut album Family Dinner (2019). With the follow up Sweet Boy (2022) the band touch ground in Germany, France, Switzerland and Greece. Both albums excelled in full on rock n roll power with big hooks & riffs and sing-along choruses.
Photo credit: SONS
