Bloc Party Release New Video For “So Here We Are”

Bloc Party Release New Video For "So Here We Are"

British indie rock band Bloc Party have released a new video version for their 2005’s iconic track “So Here We Are“.

The video is part of EE’s (the UK’s largest subscription business) new TVC, Freedom, a new advert for the telecom brand.

The film sensitively depicts the modern teenage experience – from that feeling of freedom felt up and down the country as the final school bell rings, to the multitude of ways young people are using technology during this daily window of time, including the challenges faced. Using real people rather than actors, the brand campaign, which portrays the lived experience of young people in 2023, is accompanied by So Here We Are, a track many modern-day parents will associate with their own teenage years, highlighting the power of music to speak to different groups of consumers.

Kele Okereke, lead singer, Bloc Party, says, “When we released So Here We Are back in 2005 it was our biggest single so far, so for it to find a new audience 18 years later with the advert and this beautiful new video is really exciting and I think quite unique.”

Kelly Engstrom, brand and demand generation communications director, EE adds: “We are delighted that Bloc Party is using our film Freedom as the official music video for So Here We Are. As part of new EE’s ambition to be the most personal, customer-focused technology brand, Freedom uses real people to portray the real-life experiences and challenges of teenage life. Set to Bloc Party’s iconic track, the film will resonate with people of all ages up and down the country as they reflect on their teenage years, while also highlighting new EE’s commitment to providing learning tools for all”.

Watch the video below.