New York art-rock/post punk band BODEGA have aired their new single “Myrtle Parade“, alongside a music video.
The song is lifted from “Brand On The Run”, a digital deluxe edition of their acclaimed 2024 album, ‘Our Brand Could Be Yr Life‘, due out November 1st via Chrysalis Records. Pre-order your copy here.
The expanded edition features seven additional tracks, four of those previously unreleased including “Myrtle Parade”, and further B-sides, with one of those, “Cultural Consumer IV”, also shared today.
“Cultural Consumer IV” is the final part in the Cultural Consumer tetralogy and a follow-up to “Cultural Consumer III” that was A-listed at BBC 6 Music earlier this year.
The band’s Ben Hozie had the following to say about their new single “Myrtle Parade” and the themes for its video:
“‘Myrtle Parade’ was a song I originally wrote for an earlier version of ‘Endless Scroll’ but it was far too sunny and breezy to fit with the minimalism of that album. It’s a song set in a smoky DIY warehouse venue (Brookyln’s defunct and much missed Aviv) about feeling out of place and going through the motions at a show where the atmosphere is cramped and the social anxiety is high. The verse lyrics feature impressionistic snippets of overheard conversation at the venue where I imagined gossip about Myrtle, a fictional scenester emblematic of the BK rock world I associate with the Myrtle Wyckoff and Myrtle Broadway subway stops.
Me, Nikki, and Bodega Bay member Joe Wakeman (with assistance from Bruno Jansen, Sergei Krishkov, and Preston Spurlock) made the music video to reflect the paradox of the song; It’s a euphoric feel-good affair set at a costumed gallery party where bad vibes feel just around the corner. Paranoid roleplaying was intertwined with genuine ecstasy in my often-awkward coming of age at the Myrtle Parade. Janelle Krone plays the role of ‘Myrtle’.”
Of the record, Hozie continues, “Like ‘Our Brand’, this collection explores the existential crisis that comes with a life devoted to underground rock music. To complement our dissection of underground rock mythos, we explore various genres such as Madchester (“Myrtle Parade”), shoegaze (“Music Hall of Williamsburg”), jangle pop (“Adaptation Of The Truth About Marie”), no wave (“N.A.S.S.”), post-punk (‘Listen w/ yr eyes’), and glam (“Cultural Consumer IV”).”
Watch /listen below.
BODEGA Upcoming Tour Dates
10/15 – Nottingham, UK @ Rescue Rooms
10/16 – Leeds, UK @ Brudenell Social Club [SOLD OUT]
10/17 – Glasgow, UK @ Room 2
10/18 – Newcastle, UK @ The Cluny [SOLD OUT]
10/19 – Birmingham, UK @ Future Days at The Crossing
10/21 – Cambridge, UK @ Junction 2
10/22 – Sheffield, UK @ Crookes Social Club [SOLD OUT]
10/23 – Bristol, UK @ The Lantern [SOLD OUT]
10/24 – London, UK @ EartH Hall
10/25 – St Davids, UK @ Boia Festival
TRACKLISTING:
Side A: Our Brand Could Be Yr Life
- Dedicated To The Dedicated
- G.N.D. Deity
- Bodega Bait
- Tarkovski
- Major Amberson
- Stain Gaze
- Webster Hall
- ATM
- Set The Controls For The Heart Of The Drum
- Protean
- Born Into By What Consumes
- Cultural Consumer I
- Cultural Consumer II
- Cultural Consumer III
- City Is Taken
Side B: Myrtle Parade
- Cry When Yr Young
- Music Hall of Williamsburg
- Listen w/ Yr Eyes
- Adaptation of the Truth about Marie
- Cultural Consumer IV
- N.A.S.S.
Photo credit: Pooneh Ghana
