Brooklyn-based minimal wave/darkwave/synthpop/electronic artist Rare DM (the brainchild of singer, producer, and multi-instrumentalist Erin Hoagg), has revealed her new single “The Ring” alongside a music video.
The song is out now and follows on from last year’s hypnotically carnal “Skater Hits Me Harder”. Grab it here.
The Ring is an electronic odyssey about the mayhem that erupts trying to fix something when it should have just been left alone. Hoagg explains:
“The Ring is a journey into the chaos you created by trying to make things better. It is about a misunderstanding – did you make it worse by addressing it in the first place? You tried to fix it and now it’s even more messed up. Who is the real enemy now? Did you ‘fuck around and find out’?”
Hoagg also directed and edited the accompanying video. Shot over two nights in the frigid Michigan winter while battling pneumonia, it channels Radiohead’s “Karma Police,” Mulholland Drive, and The Blair Witch Project for a filmic companion that heightens the track’s hypnotic aura. She explains:
“In the video I am the driver, doing the chasing, being chased, in the passenger seat, and getting lost in the woods. It’s confusing, just as the situation behind the song was. It’s not some resolved buttoned up thing — not a friend you cut off or a lover you stopped seeing. Something cloudy and more sinister.”
Watch /listen now.
The single arrives ahead of a string of European shows, kicking off in Berlin with Sacred Skin on February 7. From there she’ll perform at this year’s Grauzone Festival alongside Zola Jesus, TR/ST, Geneva Jacuzzi, High Vis, Marie Davidson and more, before heading to France for shows in Bordeaux and Marseille with Xeno and Oaklander. See the dates below.
Rare DM is a sonic force reshaping the landscape of NYC electronica. Armed with a collection of vintage analogue synthesizers and drum machines, she crafts intimate, alluring tunes that are a hallucinatory blend of black-shaded aesthetics and neon-lit dance-pop. Drawing inspiration from EBM, minimal techno, electroclash, post-punk, and bloghouse, her songs are propulsive yet deeply intimate, rendering in raw detail the search for that special connection we all crave, but rarely find.
Upcoming Live Dates
- 7 Feb – Berlin, GR / Neue Zukunft with Sacred Skin
- 9 Feb – The Hague, NL / Grauzone Festival
- 12 Feb – Bordeaux, FR / IBOAT with Xeno & Oaklander
- 13 Feb – Tolouse, FR / La Mecanique des Fluides with Chien Pourri
- 16 Feb – Marseille, FR / Le Molotov with Xeno & Oaklander
- 7 March – Newark, NJ @ QXT’s Club w/ Promiseland
- 8 March – Richmond, VA @ Fallout w/ Promiseland
- 9 March – Philadelphia, PA @ MilkBoy w/ Promiseland
Photo Credit: Liam Schwarz
