Alison Goldfrapp Unveils New Single “NeverStop”

Alison Goldfrapp Unveils New Single "NeverStop"

British musician/artist Alison Goldfrapp has unveiled her new single “NeverStop“.

The song follows her recently-released track So Hard So Hot, and is another taste of her debut solo album ‘The Love Invention‘, which will hit the stores on May 12 via Skint/BMG Music. Pre-order your copy here.

Goldfrapp said in a statement: “”NeverStop” is about always feeling the wonder. Committing to connect with each other, nature and our surroundings while trying to navigate through the contradictions and complexities of life.”

The release is accompanied by a video vignette, directed in collaboration with Mat Maitland (Big Active), and is the second in a series which uses a range of AI techniques.

Watch/listen below.

Alison Goldfrapp “NeverStop”

The Love Invention was produced and co-written by Alison, and marks her reawakening as a dancefloor priestess, in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA. It features collaborations with the likes of production mastermind Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens) and Toby Scott (The Gossip, Annie).