British musician/artist Alison Goldfrapp has unveiled her new single “Love Invention“.
The song serves as the title track of her debut solo album ‘The Love Invention‘, out on May 12 via Skint/BMG Music, pre-order your copy here. It follows her last month’s track NeverStop.
Goldfrapp said in a statement: “Packed with delicious whirring synths and breathy robotic vocals. The lyrics describe the ultimate love experience -a machine prescribed potion courtesy of Doctor What?.”
“I was inspired by the idea of a machine or pill that gives you a feeling of complete euphoria. It’s also inspired by the quick-fix self-improvement culture you particularly find on social media that I find slightly humorous. I’m slightly cynical of it but fascinated by it as well.”
The video vignette, directed in collaboration with Mat Maitland (Big Active), is the third in a series of visual accompaniments to tracks from the album.
Watch/listen below.
The Love Invention marks alison’s reawakening as a dancefloor priestess, in an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA.
Alison Goldfrapp Upcoming Tour Dates
Thu May 18 2023 – LONDON HERE at Outernet
Sun July 09 2023 – LONDON Somerset House